It's tempting to follow the lead of mainstream social networks and applications when you bring social principles to your organization, but it seldom works out as planned. Firewalls, organizational structures, training, and interaction with direct customers are all too common hinderances.

This workshop focuses on building, deploying, and using social tools inside (and outside) organizations based on deep understanding of the foundations of social tools and how people interact with each other using them.  We'll work through tools (features and functionality), user experience (ease of use), sociality (how people interact with each other), and encouraging use.

While the design and human interaction problems involved are often overlooked and not well understood, this workshop will provide models and frameworks that can help you think through these problems and find success for your organizations and clients.

Cancellation Policy: event registration fees are fully refundable up to one week prior to the event. After that time cancellations will incur a $49 processing fee.